A type of online advertising model in which return or payment is based on how many times the ad is clicked. Per-click prices can range from 10 cents to $10 depending on the popularity of the content or the advertising agreement.

Audio and video glossary. 2014.

Look at other dictionaries:

  • Cost per click — (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its also* Ad serving * Click through rate (CTR) * Compensation methods *… …   Wikipedia

  • cost-per-click — ˌcost per ˈclick abbreviation CPC noun [uncountable] MARKETING the amount of money that you have to pay the owner of a website each time someone visits it and clicks on your advertisement : • Setup is $25. Minimum cost per click is 25 cents …   Financial and business terms

  • cost per click — UK US noun [U or C] (ABBREVIATION CPC) ► E COMMERCE, MARKETING the amount of money that is charged to a company, etc. that advertises on a website each time someone clicks on the advertisement on the website: »Your maximum cost per click (CPC) is …   Financial and business terms

  • Cost\ per\ Click — Kosten pro AdClick Drücken der Maustaste auf eine Werbeeinschaltung. Cost per Click (CPC) drücken das Verhältnis zwischen den Gesamtkosten einer Schaltung (beispielsweise eines Banners) und der Anzahl der realisierten Werbekontakte aus. AdClicks …   Online-Wörterbuch Deutsch-Lexikon

  • Cost per Click — Abk. CPC . Bezeichnet die Kosten pro Click auf einen Link im Rahmen entsprechender Werbe Programme wie z.B. Google Adwords …   SEO Wörterbuch

  • Cost Per Click - CPC — A website that uses CPCs would bill by the number of times a visitor clicks on a banner instead of by the number of impressions. Cost per click is often used when advertisers have a set daily budget. When the advertiser s budget is hit, the ad is …   Investment dictionary

  • cost per click-through — /ˌkɒst pə klɪk θru:/ noun a method of pricing online advertising, based on the principle that the seller gets paid whenever a visitor clicks on an advertisement …   Marketing dictionary in english

  • cost per click-through — E com a pricing model for online advertising, where the seller gets paid whenever a visitor clicks on an ad …   The ultimate business dictionary

  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [ launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • cost per impression — ˌcost per imˈpression abbreviation CPI noun [uncountable] MARKETING the cost of an advertisement, divided by the number of times that people see it : • Average cost per impression is less than one cent. * * * cost per impression UK US noun [U or… …   Financial and business terms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.